Company News

Pantene Taps Selena Gomez

Actress will front for ‘Strong Is Beautiful’ in 2015.

Actress, recording artist and trendsetter Selena Gomez is the latest face – and hair – for its newest campaign that celebrates the power of healthy tresses. Pantene’s “Strong Is Beautiful” campaign will debut in August 2015 with Gomez appearing in all elements of the brand’s holistic marketing. This includes television, print and digital advertising, in-store displays, public relations and social media. “Pantene has always celebrated beautiful hair and strong women,” says Jodi Allen, vice presi...

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